Our Mission:
To ensure the Main Street Martinsburg Historic Downtown District continues to be the heart of our community. Main Street Martinsburg is a collaboration of dedicated volunteers, business and property owners, concerned citizens, and local governments working together to promote and enhance the economic strength of historic downtown Martinsburg. We want to protect our downtown’s heritage and history while encouraging a diverse and robust economic ecosystem.
Our District:
Our mission shall be confined primarily to an area of Martinsburg bounded generally by railroad property which is immediately east of Water Street on the East, by The Boydville District located on S. Queen Street on the South, by the railroad property and tracks which lie immediately west of Tuskegee Street on the West, and by the line of Exchange Street on the North.
The Four Point Approach:
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Design
Getting Main Street into top physical shape by capitalizing on its best assets, such as historic buildings and traditional downtown layout is just part of the story.
An inviting atmosphere created through window displays, parking areas, signs, sidewalks, street lights, and landscaping conveys a visual message about what Main Street is and what it has to offer.
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Economic Vitality
Finding a new purpose for Main Street’s enterprises, by helping existing downtown businesses expand and recruiting new ones to respond to today’s market, Main Street programs help convert unused space into productive property and sharpen the competitiveness of business enterprises.
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Organization
Everyone working toward the same goal. The tough work of building consensus and cooperation among the groups that an important stake in the district can be eased by using the common-sense formula of volunteer-driven program and an organizational structure of board and committees.
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Promotion
Selling the image and promise of Main Street to all prospects by marketing the district’s unique characteristics to shoppers, investors, new businesses, and visitors.
An effective promotion strategy forges a positive image through advertising, retail promotional activity, special events, and marketing campaigns carried out by local volunteers.